CUSTOMER JOURNEY MAPPING
PREPARING CUSTOMERS INTERVIEWS & INTERCEPTS
VOICE OF THE CUSTOMERS EXERCISES
Case Study 1 - Pay per Group
Pay per Group is an online-based service that allows people to buy tickets at lower fares, by joining groups of peers interested in the same cultural or amusing activity.
PAY PER GROUP - service concept
Case Study 2 - Design of a tool landing library for the zone 3 of Milan
The Library of things is a community resource and local reality that lends people the products they need and doesn't force them to buy it.
CASE STUDY 3 - ITALIAN CHINESE WORKSHOP